Gulf Shores & Orange Beach Tourism

About Us

Alabama’s Beaches, formerly known as Gulf Shores and Orange Beach Tourism, is dedicated to marketing the Alabama Gulf Coast as a premier year-round destination. Established in 1993 as the Alabama Gulf Coast Convention & Visitors Bureau, the organization promotes sustainable growth and economic prosperity while enhancing residents' and visitors' quality of life. With a focus on helping guests easily access services for an exceptional vacation experience, Alabama’s Beaches aims to support the region’s communities and natural environment through responsible tourism and stewardship.