Happily Ever After: South Baldwin & Coastal Chambers Celebrate Grand Opening of South Baldwin Social in Foley

Foley, AL - November 26, 2024
📍 115 W Laurel Avenue, Foley, AL 36535



See photos/videos here: https://flic.kr/s/aHBqjBT8Mz

The South Baldwin Chamber, Coastal Alabama Business Chamber, and community members gathered to celebrate the grand opening of South Baldwin Social in Foley! 

Located along Highway 98 in downtown Foley, South Baldwin Social is an upscale formal wear boutique, offering a curated collection of stylish and elegant attire for formal occasions, including weddings and proms. With an exclusive selection of formal gowns, tailored suits and tuxedos, lavish accessories, and personalized fitting services, South Baldwin Social "blends luxury and affordability" to provide an exquisite product customized for each client.

"We are beyond excited to open South Baldwin Social and offer our community a personalized shopping experience for all their special occasion needs,” says Michelle McConnell, owner of South Baldwin Social. “Whether it’s a bride-to-be finding her dream dress or a high school student looking for the perfect prom gown, we aim to provide exceptional service and high-quality products to make each occasion even more memorable.”

Michelle McConnell has been in the industry for over 30 years, beginning as a Senior Event Coordinator at her family's wedding venue in Fairhope - Oak Hollow Farm. She then launched a catering company that served at formal events along the Gulf Coast. Her years of experience and passion for style have enabled her to open South Baldwin Social and fulfill a local demand for elegant formal attire.

“We know how important it is for people to feel their best when they step into a special event, and we’re here to make that process as enjoyable and stress-free as possible,” says Michelle, “Our team is passionate about helping each customer feel confident, beautiful, and elegant, whether it’s for a wedding, prom, or any other unforgettable event."

If you are interested in making an appointment at South Baldwin Social, please contact the store at 251.767.2918.

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